Email is an effective way to connect with target prospects and still be a good method for online marketing. There are many other methods that entrepreneurs are using to attract attention and convert visitors to be customers, like social media posts or contents like blog posts, videos etc. However, email marketing is one of the best ways to reach out right persons for the right purposes.

You start with collecting email addresses.

You try hard to write a compelling message just to get read and respond.

You schedule to send the messages out to your subscribers.

You wait and wait for their actions with a hope that your products or services will get more sales.

But you haven’t received any results.

Don’t worry, you’re not alone. This is actually a common problem. You just need to try harder and be different from others. Think of if you were that person, what would be of interest to you and why you would read the email. Here are some tips that can help your email marketing attract attention.

Write the ultimate engaging subject line.

Email subject line is the first line your readers will look at when they open up their email inboxes. Your email subject lines should attract the reader’s attention to read the message you are telling them. Here are some tips from the experts.

The Best Email Subject Lines: 62 Formulas to Get Your Email Read

164 Best Email Subject Lines to Boost Your Email Open Rates (Updated)

100 Persuasive Email Subject Lines (According to the Experts)

Write the compelling readable message.

Your email message should be readable and compelling to readers. A simple and sincere message will get trust, believe and credit to your brand, products and services. Don’t force them to do what you want instead of giving them pieces of advice, tell them how you can help solve their problems, make them feel free to decide what’s better for them. Give them a bonus as they read your email message like e-books, discounts, free members or free courses etc. Here are tips from the experts.

How to Write a Marketing Email: 10 Tips for Writing Compelling Email Copy

37 Tips for Writing Emails that Get Opened, Read, and Click

Write the CTA (Call-to-Action) that can convert words into money.

Write a CTA (Call-to-Action) that convert visitors to customers. Call-to-Action is marketing word and it means you invite your reader to take a certain action. Your online marketing strategy needs a call-to-action to encourage the target audience to do something including subscribe for free membership, buy now, learn more, call now, contact us, join today, and download ebook etc.

Effective call-to-action can help you achieve your sales goals by using button, colour, size, and power words. Customise your CTAs on each social media platform and keep changing for the best practice to increase your opportunities and good results.

According to experts, there are some tips to make your call-to+action more effective. Read more below:

How to Write Effective CTAs on Social Media: A Guide for Marketers

15 Call to Actions for Blog Posts that Convert

Write the professional closing message.

This is the final chance to closing your email marketing, you need to ensure your readers that your message is of benefit and valuable for them, and why they should take action right now. The ending of your email message should look professional and trustable.

Finally, I hope these email marketing tips would be of benefit for startups and small businesses. All the best to your business journeys.

Over to you!



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