There are more chances to find your contents on a search engine like Google, Bing or Yahoo if you do research keywords for SEO (Search Engine Optimisation).
Keywords have played a major role to help drive relevant traffic to your website by linking to a search engine, so your SEO strategy should use keywords in all areas.
How to start keyword research for SEO strategy.
There are types of keyword research which you should know and put on your SEO strategy plan. Here are some tips from experts:
For beginners, Complete guide to keyword research for SEO would be a good start to understanding keyword research and why you need to do keyword research for SEO strategy.
If your SEO strategy is focused on content creation, How to do keyword research: a complete guide, would be of benefit to your business.
And this article from Ahrefs has good tips on How To Do Keyword Research in 2017 — Ahrefs’ Guide
In conclusion, keyword research for SEO strategy should have a high search volume and low competition mix. Your keyword phrases should describe your content accurately.
7 Steps to create a winning SEO strategy
SEO (Search Engine Optimisation) has become a hero to help to rank your website business up to the top page on Google search. The best SEO strategy will need keyword research to find the most relevant words that people are searching for in your industry. In this day, you will need to go deeper than just keywords. People interact on searching for longer keywords that mean it is more complex and difficult to find the best keywords for SEO.
These 7 steps to create a winning SEO strategy may help you draw out a better SEO strategy.
Step 1# Brainstorm to find the certain keywords
Brainstorming to find the certain keywords, will help you focus on what you want to achieve in your business. Here is some example from Sideways8 that may give you an idea on How to Brainstorm Keyword Phrases for SEO
Make a list of the keywords from brainstorming and use those keywords when and where appropriate.
Step 2# Using keyword research tools
There are many keyword research tools out there to help you be organised and find the right keywords for your SEO. Some tools even provide free which you can use the tools to get started and practising until you need to go premium as your business getting bigger. According to HubSpot, there are best free and paid keyword research tools to use for finding short and long-tail keywords. You may try all of these tools to find the one that suits your online marketing strategy.
Free Keyword Research Tools
- Google Keyword Planner
- Google Trends
- Keyword Tool.io
Paid Keyword Research Tools
- Term Explorer
- Moz’s Keyword Difficulty Tool
- HubSpot’s Keywords Tool
Read more: The 9 Best Keyword Research Tools to Find the Right Keywords for SEO by HubSpot
Step 3# Choose the most relevant keywords
The important part of your SEO strategy will be how you choose the most relevant keywords and how to use those keywords to rank your website traffic to the top of search engines like Google, Bing, and Yahoo, etc. Check out what the experts say below:
How Long Will Keyword Research Remain Relevant In SEO by Jayson DeMers via Forbes
Identifying the words and phrases that most relevant to your business. What words describe your business? What words would your potential audience use on a search engine? Write all the relevant words on the list and refine them later. Group your list of keywords and see how often your potential audience are using them in the search engine. Choose the highest search volume (the number of people who search for those terms each month).
Here is an advice from Christina Walker 7 Secrets to Finding the Best Keywords via written.com
Step 4# Define where to put those keywords on your website
Keywords are using to describe your website, blog, content and landing page etc. You’d want to use the relevant keywords several times throughout the page this will help Google to pick up on it.
There are 9 Best Ways To Place Keywords In Website For SEO Power- Keyword Density by Digital Prakhar
Step 5# Build SEO friendly landing page and create content that connects
Build standing out landing page with SEO friendly and write compelling contents that connect to the target audience. Don’t forget to including CTA (Call-to-Action) on your landing page. Use the keywords on your keyword research list to your SEO advantage.
Here are some tips from Yoast: Landing Pages and Why They Matter by Michiel Heijmans
Step 6# Optimise your landing page and contents
Once you have delivered your website and content, you would want to optimise your landing page and the contents results. Here are 45 tips to optimise landing page including improving your landing page SEO by Wishpond: Landing Page Optimization: 45 Tips, Strategies & Examples (2017)
You should also optimise your contents for SEO best results. Here is Content Optimisation: The Complete Guide for 2017 by Jason Acidre via Kaiserthesage
Step 7# Analyse the keywords your competitors use
Finally, you need to know who are your competitors. Visit their sites and analyse them like their web design, their contents, what keywords they are using and where they located the keywords including headings, URLs, image tags, etc. Here is 25 Sneaky Online Tools and Gadgets to Help You Spy on Your Competitors by Kissmetrics
Related article: HOW TO CREATE AN ENGAGEMENT CONTENT MARKETING STRATEGY FOR BEGINNER
Now, you have all of the tips and tricks on how to do keyword research for SEO. If there is something missing out, I would be very happy to hear your comments.