Why does brand matters?
Consumers will spend their money for a trusted brand no matter how much it cost. In fact, they are buying a brand name, not a product. Think of when you go to a supermarket and are looking for a pack of roasted coffee, would you buy the cheapest one or the brand that you usually drink and enjoy the best. Brand does matters 🙂
What is your brand strategy?
When it comes to ‘Branding’, many people think of colours, names, logos etc. Marketers know if they want the brand to be recognized and successful, they will need a strategy. Today, AI has been applied to marketing strategy particularly in brand marketing and here is how artificial intelligence (AI) can help your brand grow. Keep reading on.
Design remarkable logo to show your brand face
Your brand needs a unique logo to represent your business. Customers will recognize your brand if it has an outstanding character. With the power of Artificial Intelligence that Logojoy used, it will help you design a unique logo and promptly generate ideas whether colours, fonts, icons, and graphics. What colour is best for your brand personality? Here are some colours and meaning provided by Logojoy.
Black – Power, elegance, reliability, intelligence, modesty, maturity, functionality, and formality.
Blue – Depth and stability, trust, loyalty, wisdom, confidence, intelligence, faith, truth, heaven, tranquillity, and calmness.
Teal – Creativity, inspiration, credibility, reliability, spiritual, and development.
Green – Nature, growth, harmony, freshness, fertility, safety, healing, and money.
Purple – Royalty, power, nobility, luxury, ambition, wealth, extravagance, wisdom, dignity, independence, creativity, mystery, and magic.
Pink – Girly, sweet, innocent, sensitive, passionate, playful, sensual, and loving.
Red – Power, energy, passion, desire, speed, strength, love, fire, intensity, and celebration.
Orange – Joy, enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.
Yellow – Sunshine, joy, happiness, intellect, cheerfulness, and energy.
Today some companies are taking logo anthropomorphism to an entirely new degree with state-of-the-art AI technologies. If you are interested to have a remarkable logo that shows your brand face and character, Logojoy may be the best tool for you. See how to make a logo with Logojoy below.
Create a bot to represent your brand personality
Artificial Intelligence cannot write a story but AI can be capable of helping PR and advertising and marketing to improve their storytelling competencies and develop memories targeted to audience options.
Actually, Artificial Intelligence can help the brand to automatically select relevance images, videos, and icons that matched with the content and brand personality. It’s not a Hollywood movie as this has already happened. The AI content marketing is here and it can create the whole story automatically with a little adjustment by a human.
Bots and Artificial Intelligence are trending topics and it appears everyone wants to have one. However, what does embarking on this era adventure clearly imply? Some businesses have already started using bots & artificial intelligence to assist them to enhance their customer service efforts.
The latest Entrepreneur article, “The growth of Artificial Intelligence in E-trade,” highlighted how AI advancements are a win-win for customers and retailers alike. From developing personalized purchasing experiences to presenting virtual shopping for assistants — AI is enhancing the online buying enjoyment for customers and retailers.
Customers can be capable of finding the best price for an item without problems and speak with chatbots for brief customer service. For retailers, they’ll be able to higher examine customer facts and are expecting future buying styles, create self-sufficient replenishing structures and also keep time and money on customer support by utilising chatbots.
Delight your customers with AI-powered voice.
The marketplace for voice-enabled devices and voice assistance continues to grow unexpectedly, thank you as a large component to the recognition of Amazon Echo and Google Home. The brands’ sales revenue are growing year over year.
According to eMarketer, 45 million voice-assisted devices are now in use in the U.S., and the number will rise to 67 million by 2019.
If you are considering to adopt AI-powered voice platform as a voice assistance to leverage your customer’s experience, Snips can be a good choice. The alternative AI-powered voice platform like Snips can help delight your customers by communication in 5 languages. You can build a voice assistant by using its web console to create custom intents to run on your device, not in the cloud which keep your privacy safe.
Watch Snips in action below to learn more.
Some companies are already using AI to manage brand digital content across websites, apps, and social media platforms. Some are turning to digital asset management (DAM) or Cloud to store and organize it.
Successful brands that apply artificial intelligence to their brand strategies like Siri, Alexa, Tesla, Netflix, Pandora for examples, are trusted by the consumers because of the brands. Consumers interact with your brand through different tools that applied AI to it. AI can help your customers experience the sophisticated and high performance of your brand which is building customer’s experience and trust.
So, consider applying AI to your brand marketing strategy?