7 Ways Artificial Intelligence Can Enhance Your SEO Performance

Content will be useless if it’s just sitting there and hard to be found. SEO (Search Engine Optimization) can help your content rank well in the search engine result page (SERP) by matching the user query with the right keywords.

In 2015 Google announced RankBrain, their Artificial Intelligence System that is changing the way we do SEO since. Recently, researchers’ report shows that Google’s artificial intelligence is now smarter than Apple’s Siri. The face of SEO is changing due to massive investment funds for incredible research plus the development of artificial intelligence (AI) in search algorithms.

What is Artificial Intelligence?

According to Business2Community: There are three different classifications of artificial intelligence:

  1. Artificial Narrow Intelligence (ANI): AI used for a single task.
  2. Artificial General Intelligence (AGI): AI can perform different tasks. If the AI can perform like a human, It’s called AGI.
  3. Artificial Superintelligence (ASI): AI can perform tasks on a much higher level and beyond the capability of a human.

Google’s RankBrain has already changed the face of SEO by using machine learning and artificial intelligence algorithms to help process search results.

Take a look at SEMrush Sensor Analysis that shows the updates to Google’s algorithm for the last 30 days. You can check it out the last updates here.

SEMrush Sensor Desktop Analysis:

Online Marketing Tips Amazsites SEMrush Sensor Desktop Graphic

SEMrush Sensor Mobile Analysis:

Online Marketing Tips Amazsites SEMrush Sensor Mobile Graphic

The future of AI SEO and how marketers can implement it.

There are some worries and a little scary that RankBrain and other forms of artificial intelligence will be more intelligent than a human brain, and nobody knows where AI will lead us. The questions are keep coming up as marketers would like to know “How artificial intelligence (AI) changes to search engine optimization (SEO) performance?”

Image source: World Economic Forum

Serped has provided 26 experts advice on how AI will change the way we do SEO. You can read the full report here.

And here are 7 ways artificial intelligence can enhance your SEO performance (if you do it right).

#1. Website Design

The performance of your website speed is a key to help enhance your SEO as well as the good quality contents on your blog. Website structure must be well-designed and easy to navigate. If a page fails to respond or take a long time to load, the user is more likely to leave the page and may not come back again.

Key takeaway: Optimize your website speed and structure in order to rank better on SERPs.

#2. Link Building

AI will classify a good website and a bad website and will penalize the bad one. Sites that have a load of ads and less of helpful relevant contents may reduce its visibility on the search engines and will not rank well.

Key takeaway: Ensure that you have trustworthy links and reliable references on your website.

#3. Content Marketing

AI will look for a quality content that provides the best user experience. Ensure that your content is helpful, relevant and easy to read with a conversational tone. This will tell Google that users love your content as they spend their time on it.

Key takeaway: Create quality content that helpful and readable, add trusted links in order to rank well and drive more traffic to your website. Remember? “Content is King” 🙂

#4. Voice Search

People have become more comfortable to speaking directly with voice assistant and love how this modern technology help them make their lives much easier and quicker. Voice assistant can help people do tasks like booking, turn the light on-off, searching the information, etc. These emergent technologies have begun to influence how we do a search, and the impact will likely to become more apparent as the demand grows.

According to Google: 55% of teens and 41% of adults use voice search more than once a day. Both teens and adults are asking their phones for directions and using it to help skip the hassle of typing in phone numbers. And it’s pretty clear a lot of people are relying on voice search for multitasking: they talk to their phones while watching TV (38 percent) and 23 percent of adults use voice search while cooking. Apparently, it’s becoming common kitchen etiquette to ask your mobile device: “Ok Google, how many ounces are in a gallon?”—all while making sure your screen stays crumb-free.

Image source: Google

Teens seem to love voice search more than adults especially to get help with homework and most of the people are using voice search “just for fun”.

Image source: Google

Key takeaway: As you can see on the reports, people are just like to talk to voice search, so your contents should use simple words. Think of the way people talk in order to get your site rank well.

#5. Image and Video

Search engines are getting more understand the visual content. When do the contents of a video, audio clip or image, you will need to optimize the headings and keywords. People love visual and it engages better. Visually improves conversion rate and people are more likely to share. But if you add too many visual without optimizing properly it could slow your site speed down and Google doesn’t like it. Again, it’s down to user engagement and user experience on your site that will affect your SEO.

Key takeaway: Ensure you optimize tags, descriptions, keyword, video length and performance, quality content, voice, tone and style, call-to-action, and trusted links.

#6. Mobile Optimization

Mobile has become the most popular device as a user can do many things like browsing the web, shopping, banking, voice search, and much more. Mobile has led us to more convenience and modern lifestyle and people just cannot live without this device. Mobile is growing so quickly means it’s a big game to gain traffic and win the competition in your industry.

AS Google’s RankBrain algorithm has changed the SEO process, we may see some biggest changes to the search results. Google has already started its mobile-first index and you need to make sure that your site is mobile-friendly. Mobile optimization will bring a benefit from this changes to your business.

Key takeaway: Here is some advice from Search Engine Land: Optimize your site speed, images, code, CSS, JavaScript, mobile design, quality of links, no black-hat links, on-page optimization, and local optimization.

#7. User Experience

AI will enable search engines to rank your website based on the user experience. How long are users spending time on your pages/blog page? Did users click on articles you suggest? Search engines have the most advanced data as it’s collecting data that help them understand user behaviour.

User Experience is becoming the key factor that Google’s AI algorithm is using to rank the good sites. The main goal of Google’s AI algorithm is the satisfaction and enjoyment of users when browsing the web. Google wants to give users search results that are relevant, safe, and useful.

Key takeaway: Ensure your website has all of these in high-quality:

  • Responsive design and easy navigation
  • Relevant, helpful and valuable contents
  • Good backlinks and trustworthy links
  • Use simple words and readable
  • Use call-to-action
  • Optimized all of visual like images and videos
  • The most important factor is, provide high-quality contents that users enjoy reading so they will come back again and again.


AI SEO is moving away from general optimization practices and focusing on user experience. Google will rank your website on the top of SERPs if you have good quality contents and trusted links. As a small business, it could be a big job to optimize and keep up to date with the speedy changes of AI SEO. Alternatively, consider a powerful SEO tool may be a good choice for your business growth. Over to you.



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