As the social media world expands, hashtags are becoming more popular as a filter system. When you hashtag a picture or post with a certain word or phrase, it allows people searching for that specific word or phrase to find it easier. Hashtags can be used to optimize search results and to easily reach the target audience. In the social media world, hashtags are more than just a word or phrase for search results, especially to e-commerce business.
Tips to empower your e-commerce business with hashtags
Research for the best hashtags
There might be a million hashtags that are relevant to your post but choose the best one will help you narrow down to make your post reach the best audience. Do a research for the best hashtags for each social media post and choose some of the most popular hashtags in your market.
Cautious of the content
The content of a hashtag is very important. A hashtag (#) is followed by uppercase and lowercase letters or numbers. There cannot be any spaces or unique symbols because those characters indicate the end of the hashtag. Check your hashtags are not typing error and no space between the specific phrase.
Don’t overuse hashtags
Too much of hashtags can be a mass and turn off or confuse a reader. Generally, experts recommend 3-5 hashtags max for Twitter, Instagram allows max. 30 hashtags/post, and 6-10 max for other platforms. Overuse and misuse of hashtags will make your post look like a spam.
Watch a video of the overuse and often misuse of hashtags by Jimmy Fallon and Justin Timberlake #Hashtag
Tools to find and manage your hashtags
Hashtagify.me – has a load of data you can use to analyze hashtags. You can search real-time and see insights of any hashtag on Twitter and Instagram such as popularity ranking, related hashtags, trends, and much more. You can track hashtag or user to get in-depth analysis, monitor your competitors’ posts, and engage with the influencers. Get custom suggestions based on your profile and download the report from your dashboard and charts of your tracked hashtags and users, all the data you need in one place.
Top-hashtags.com – allow you to search the most popular hashtags from the internet that best for your business. You can search top hashtags on Instagram or search all hashtags on all social media and the internet then copy and paste for own use. Random Hashtags will give you the idea for the best hashtags that you can refresh a page for the new hashtags and copy them all in one place. Convert and Analysis Hashtags will convert a group of text to hashtags easily and view the stats of each one, copy all the hashtags available in one place. It’s a simple and effective free tool for the hashtags generator.
All-Hashtag.com – this tool is easy to use, fast, and free for Twitter, Facebook, Instagram, and Google Plus. You can search for top, random, or live hashtags and view the best 30 relevant hashtags based on your searching key. The tool also generates similar hashtags based on your keyword to give you more examples of what hashtags you can still use. Click on one of them to generate new hashtags. You can create your own hashtags by using the Hashtag Creator as well as analyse a hashtag and see the report about your hashtag marketing by using the Hashtag Analytics.
Using hashtags to market your products on each social media
Hashtags first used in August 2007 on Twitter by Chris Messina, a social technology expert. His idea was to gathering discussions and online exchange regarding #barcamp. In July 2009 Twitter embraced the hashtag and it’s been used by both users and marketers since. Offerpop shared the history of hashtag’s timeline on the infographic below.
According to Business2Community: Hashtags are difference used on each social media like Twitter, Facebook, Google Plus, and Instagram.
Hashtags have expanded into other social media platforms like Pinterest, LinkedIn, Tumblr, Vine, and Google search as well. If you type #ecommercemarketing on Google search, it’ll show relevant topics on all social media platforms that use the hashtag feature and also the webs that mentioned about this keyword.
The key to using and monitoring hashtags effectively across each social media platforms can be a challenge. Find the best tools to use and optimise the best practice will help you save time and manage your e-commerce business more efficiently.
Here are some best tools to help you boost more sales and grow your e-commerce business.
Leverage – is your virtual assistant team who will help you run any business much more effectiveness and efficiency. The team can complete any task or project both for life and business, from booking a reservation to building a brand-new website. Learn more.
Outgrow – help your business grow traffic, leads, and sales through interactive contents like quizzes, assessments, calculators, and polls. Whether you are a big or small business or a startup, this tools can help you reach the right audience, increase engagement and conversion. Give your audience the best user experience with this powerful interactive tool. Learn more.
CartHook – offers a customizable one-page checkout with post-purchase one-click upsells for your Shopify store. The products including Shopify checkout funnel and cart abandonment recovery. This tool will automatically track the product that is purchased and direct the visitor to a high-converting, customizable checkout page on your own website. Cart abandonment solution will be built in to maximize conversions and automated cart email campaign to recover additional revenue to make your e-commerce business more successful. Learn more.
Hashtags have the ability to direct an audience and organize conversations on specific topics, brands, products and ideas. Hashtags act as a keyword for the topic being discussed. You may be connected to a number of friends on Facebook, Twitter, Instagram, or other social media platforms, but that doesn’t mean you share the same interest with all of them. By using #, you filter the connections where there is a common interest and then develop a relation or a community to talk about things that matter to you and them.
In eCommerce, hashtags are used to optimize search results and attract the target audience. Hashtags can be used to monitor conversations as well as keep an eye on brands, products, promotions and marketing campaigns. Hashtags have a powerful influence to generate more leads and increase brand awareness. Use the best hashtags that relevant to your business will take you up to the top of your industry.
Over to you!