Think of the very first thing you normally do before start working, you picked up your phone, go through all the email, messaging apps, check direct messages on social media, and keep coming back to check your phone again and again until bedtime. Right?
People just cannot live without the mobile phone and devices because IoT (The Internet of Things) is part of our daily lives. Marketers know that mobile phone is a very important thing for all of us. That’s why there is so many mobile apps launch every single day.
The Research Says It All
The studies show that people and businesses are increasingly using messaging apps to share news and communicate with friends, family, and customers especially e-commerce businesses.
According to Facebook IQ:
“People’s use of mobile messaging apps has been on a meteoric rise. By the end of 2018, 78% of the world’s smartphone users will message every month. And the growth is only expected to continue: By 2021, it’s predicted that the global user base for mobile messaging apps will have risen by a further 23%.”
Facebook’s report shows that:
- 67% of people say their messaging has increased over the past two years.
- 80% of adults message daily.
- 51% of people say messaging has replaced other forms of communications.
- People share more than 17 billion photos, and 400 million people use voice and video chat every month on Messenger.
- There are 4.5 billion photos, 1 billion videos and 80 million GIFs shared per day on WhatsApp.
- Visual inspiration leads to messages through Direct, with 150 million Instagrammers connecting with businesses each month. And 1 in 3 of these conversations begins with an Instagram Story.
Messaging communication is the best way for customers who consider time is the most important as they can response whenever it is convenient.
The survey shows people in emerging markets are more likely than the global average to message businesses monthly.
Top 5 industries that use Messenger to connect with people in 2017 are:
- Professional services
- Local entertainment
- Public good
Customer’s expectation when they chat with business
Customer like to hear about the update from brand whether its guidance, information, offer or news. Here are what they expect when they choose to chat.
- Easy to use
- Anywhere, any time
Customer will feel more confident to buy a good/service from you if they can contact you directly on the phone and all the details will be documented for a reference.
Best Messaging Apps You Must Have
There are many messaging apps out there, but here are the best messaging apps for your business: Slack, Facebook Messenger, WhatsApp, and Telegram.
Check it out yourself!
Messaging app can help you increase sales as well as grow your brand. Here is how the messaging app will be a good choice for your business.
Deliver Offer and Content
Texts are the best way to make sure that your message delivers to the customer directly. If you have problems with too many customers, not responses your email message, texting them with updates and reminders can break through the quiet rate.
Using a messaging app to deliver special offers, contents, and updates that relevant to the individual customer in order to build a good relationship as well as keep them in the business.
Most people are happy to talk with someone who knows their name, especially nickname. It’s important that when building a relationship with a customer, you should make them feel like a friend, not a customer. You can send text messages or voicemail to customer and track when they open it. Send a personalization message or voicemail to your customer and make it sounds really friendly.
Using a messaging app to chat with your customers like they are your friends. Be honest and not just pushing for sales. Tell them what they can benefit from the campaign/offer/promotion, what are the best choices for them. Add more fun with Emoji’s and bring out your personality. Make your message more exciting and more interesting.
The best messaging app will allow you to send documents, files, photos, or videos. Businesses can send a proposal or files directly via the chat. The customer can save files or forward it to their colleges or teams who already added in their contact list. Most messaging apps also allow you to print out the documents or images or save on your computer for further use.
Using a messaging app to send important files to the right person in order to get approval fast and be documented as a reference.
The best messaging app provides you with the insight which you can use to optimize your campaign performance. The real data can tell you who is engaging with your messages, see response rates, number of click-through rate and more. You can track the activities and campaigns as well as a follow-up to get more leads.
Using a messaging app to enhance your campaign performance and understand what you need to make decisions to improve your sales.
Messaging apps are here to help you build a better relationship with customers and grow your business. Consider reaching new customers through a messaging app to make the most out of the tools. As you can see, the numbers don’t lie. If other brands can increase sales and grow their customer lists as well as the business successes, there’s no reason why you can’t be the same.