Congratulations! You have finished your content and now just need to share on multiple channels and get attention from your target audience.
Unfortunately, it was not a satisfaction engagement result and you just wonder why and how to make your content appeal to the reader.
What do you need in order to get your audience to click on the link and interact with your content?
How to get people to take action and increase conversion?
A Call-to-Action Button will be an important strategy you need to add on your content or landing page. The goal is to create a CTA that grab people attention and persuade them to instantly click.
Here are 5 ways to create compelling call-to-action everyone will click.
1. Know your objective and goal
Before you begin persuading your audience to take action, you need to know what are the main objective and goal for each landing page or content campaign.
Once you set the objective and goal, create the content campaign or landing page that convincing and compelling enough to drive conversions in order to generate as many clicks as possible.
2. Understand your target audience
It’s important to understand your target audience before nail down your CTA. You need to do a research and define who will be your target audience.
You’ll want to create a fairly comprehensive description of your target audience, including demographics, interest, and behaviour. This description will help you to have a picture of who you are talking to when creating a CTA.
3. Make the button standout
The CTA button is where you can put your best effort and ask for the action. You need to make sure the audience see straight away when they land on your page. Make sure the CTA button has a good design and copy.
Where is the best place to display as well as easily noticeable?
Give people multiple ways to engage with your CTAs.
This article by Unbounce will give you more idea on “How to Design Call to Action Buttons that Convert”
4. Use the right words
Words are the most important when creating a compelling call to action (CTA). If you use the right words, you will see the increasing of significant percentages of your conversion rate.
Just a few right words, can inspire your audience to take action or do something. Learning how to implement them can help boost your sales and overcome your competitors.
CoSchedule shares the list of 54 powerful words to test in your CTAs including words to avoid.
5. Guide them not push them to purchase
Your call to action should guide your audience to complete some action not pushing them to pay. Focus on the benefit they will get by doing so instead of telling them to purchase.
The more you trying to push the more they will turn their back against you. Your goal is to influence an action to get them to follow through.
Use words that convince and persuade them within the right context. Many time people pay for something they do not really need but they just feel they want it.
By adding the urgency feeling will help motivate them to take action immediately.
QuickBooks has done well on giving the audience a 50% off if they buy now. They also add another choice if the audience wants to try the free trial for 30 days.
Once you’ve created a compelling CTA, you will need to test various design components to ensure you get the most bang for your buck. A/B testing or split testing can help you determine if the improvement need. Craft your perfect design and copy for an achievement of your CTA strategy.