Email marketing isn’t dead. When it comes to email marketing, there’s more than one way to measure success. Whether you want to improve click-through-rate, conversion rate, website traffic or overall performance of an email marketing campaign, you can identify the effectiveness of email marketing campaign by taking a look at its metrics.
Email is thriving. Users are able to access the email on smartphones or tablets on the go. Modern marketers are striving to leverage personalization in emails that feel like they are talking to the individual.
How email personalization will boost your sales and revenue? ACTIVETRAIL shares 13 incredibly surprising email personalization statistics below:
- What businesses think about email personalization?
- What customers think about email personalization?
- How email personalization improves metrics?
- How email personalization boosts sales and revenue?