If you are an e-commerce business owner or a retailer, you better to enhance your SEO performance in order to get more local leads. With the help of voice search, many local businesses are getting more and more easily found.
People are using voice searches or voice assistants like Siri, Google Assistant, Alexa, and Cortana as best friends as they search for information, direction, or location of the places where they can visit nearby.
According to PR Newswire: “Voice shopping is expected to jump to $40 billion in 2022, up from $2 billion today, suggesting the new channel may well be the next major disruptive force in retail, according to data from OC&C Strategy Consultants.
The survey showed growth in the voice segment will be driven by a surge in the number of homes using smart speakers, rising to 55% from 13% today. Meanwhile, Amazon is poised to dominate the new channel with the largest market share, currently more than twice that of its nearest competitor.”
What does this mean for your e-commerce business?
As more and more of these searches are rising incrementally, It is more important for retailers or e-commerce businesses to rank at the top of these searches.
The SEO tactics are changing.
The truth is, voice assistants are here and they are the future. Whether you are running a big or small e-commerce business, voice assistants will impact people purchasing behaviours and customer experiences.
Is it the time to change and move forward as technologies are getting more sophisticated? If your answer is yes, you will need to optimise your SEO performance.
How voice assistants can be best friends for e-commerce business
The way people shopping has changed extremely since the rise of the internet. Customers are now likely to search online for more information before they decide to make a purchase.
The Internet of Things (IoT) has ruled the world of commerce and maximize convenience in the way that consumers have better choices to choose from. The implementation of Artificial Intelligence (AI), Machine Learning (ML) and Natural Language Processing (NLP) in voice assistants make it easier for users to just talk to the devices like they talk to their friends and family.
The user experience is a top priority for the SEO performance and voice assistants have provided consumers with a fun, easier, and cheaper shopping experiences. Add into that, the business will benefit from the data they collect and use for a prediction on how to improve their products and services in the future.
Capgemini shares more details on why consumers are embracing voice assistants in their lives. See the infographic below.
Voice assistants will be the future of commerce as consumers will definitely adapt to sophisticated technologies that make shopping much easier, cheaper and a lots more fun. There is no doubt that e-commerce business needs to optimise their SEO performance as well as creating digital content for voice-based searches in order to win in the business.