Many businesses are working hard to consistently create effective contents as much as they can to drive more traffic to their website or blog. Of course, content marketers are aware of how important content is. However, the difference between the quality of the contents and quantity of the contents could make a difference on SEO.
If a search engine can’t find your content, then all your digital marketing efforts will be useless.
Content optimization checklist
In today’s content-driven the world of digital marketing, content optimization is not just keywords. If you are a content marketer or business owner and disappointed with the business ROI, these tips on how to create content 10x better than competitors by SiegeMedia will help you optimize your content perfectly.
1. Keep your URLs short.
The URLs ranking number one has 50 characters on average.
2. Add photos and videos.
Interactive content converts 2 times better than static content.
3. Subject matter.
A content title has a 0.67 correlation with raking.
4. Make it readable.
The average Flesch Readability score of content ranking number one was 76.5 (easily understood by 13 to 15-year-old students)
5. Make it in orders.
Content ranking number one had a bulleted list of 78% of the time.
6. Bigger font rank better.
Pages ranking number one had 15.8px font on average.
7. Make it responsive.
On average, page ranking 1-2 had the smallest maximum image file size of the top 30 results.
8. Use professional photos.
High-quality images get 121% more shares.
9. Add an image every 75-100 words.
These articles get the most shares.
10. Use floating share buttons.
Floating share buttons increase social traffic by 27%.
11. Include an infographic.
The average page ranking number one has 12,000 pins, and 800px tall images get 57% more pins than average. Tall images (infographics) also easier for people to link to your content.
12. Make sure your content is linkable or shareable.
Pages ranking number one have more links and shares than competing pages.
13. Outbound link.
Sites ranking number one link out 50% more than position 10. Reaching out to 3-5 people mentioned in your post can increase shares by 3-5 times.
14. Write longer.
The average resource ranking number one has 2,416 words.
15. Share on social media networks at the right time.
- Facebook – Thursday to Sunday from 1 to 4 pm.
- Twitter – Monday to Thursday from 12 to 3:30 pm.
- LinkedIn – Tuesday to Thursday from 5 to 6 pm.
- Pinterest – Saturday to Sunday from 8 to 11 pm.
16. Send cold emails at the right time and with the right words.
- Send emails on Monday and Tuesday. Monday converts 80% better than Thursday.
- Send emails from 9 am – 2 pm PST to catch people at work.
- Don’t share the link in the first email to bloggers. This increased conversion by 63%.
- Keep your emails short around 80 – 90 words.
- Schedule at least 30 days in front of popular holidays.
See the infographic they share below.
Use the right words
Content is comprised of words. To convert better you need to use the right words in order to build trust and good relationship with your audience. When writing content, imagine that you are talking to your fans/followers who may have never met in person. How you can build the relationship with them and how to make them trust what you have to say.
It’s happened many times that people made a purchase because of trust in the business or salesperson. How can you convince your audience to act immediately? What are the right words to use throughout your content? Buffer shares 189 powerful words that convert which will help you write better and understand your audience more.
Understand search engine optimization SEO in 2018
When people come to search they usually have a goal – to find the answer they are looking for. If you want your website to show up on top of the search results page, you will need to keep your content optimized for the update.
- In 2018 the stage of search engine optimization SEO is very different than previously. You need to understand the update principles of the algorithm in 2018 which powers Google search engine and search results in order to get ahead of your competition and to rank on the top of search results page.
- Customers’ expectations are higher than ever as they are looking to get the right things right away. The Micro-Moments are changing the rules. According to Google:
‘Consumer behavior has changed forever. Today’s battle for hearts, minds, and dollars is won (or lost) in micro-moments—intent-driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey.
As mobile has become an indispensable part of our daily lives, we’re witnessing a fundamental change in the way people consume media. What used to be our predictable, daily sessions online have been replaced by many fragmented interactions that now occur instantaneously. There are hundreds of these moments everyday—checking the time, texting a spouse, chatting with friends on social media.
But then there are the other moments—the I want-to-know moments, I want-to-go moments, I want-to-do moments, and I want-to-buy moments—that really matter. We call these “micro-moments,” and they’re game changers for both consumers and brands.
Use social media for an SEO advantage
Users also search on social media platforms. Social networking sites have influenced real-life people to interact with your brand like expand brand reputation, boost website organic traffic, reach out to the real-life potential customers, increase conversion and promote your marketing campaigns.
You will need social media platforms to send out your words/contents/articles and drive organic traffic to your website or landing pages. You can also use social media platforms to promote your campaigns in order to increase revenue fast.
This 50 tips from the experts will give you extra ideas on:
- How Social Media Sites Impacts SEO
- How to Use Social Media Sites for an SEO Advantage
- How SEO and Social Media Sites Work Hand-in-Hand
- How to Gain a Social Media Edge by Leveraging SEO
Update your SEO information
When Google updates its algorithms or introduces a brand-new one, there is much concern over whether it has impacted on how people can find our websites/contents.
Google is always improving its search engine and research user behaviours in which to provide its users with quality links. That why you need to keep your SEO knowledge up to date.
Moz has a list of the major Google algorithm change history that will help you keep posted with the Google search updates.
Google search will reward sites that have high-quality content, steer clear of black hat techniques, and build multiple traffic streams using a digital marketing approach.
Google search engines can better understand what your business is about if you optimize your site and contents perfectly. You need to provide essential data that align with search engine rules in order to help them to determine what your content is about so they will be able to help their users find you. If you want to be ranked at the top of the search results page, then, optimize your content and see the outcome.