3 Tips To Build A Unique Personal Brand For An Introvert

Some people think if they are an introvert they probably would not be a successful business owner. This is far from the truth. In fact, the research by Myers-Brigg measures psychological preferences in how the 16 personality types of people perceive the world and make decisions.

You can take the Myers-Brigg Personality Type Indicator and browse through all of the 16 type descriptions if you wish.

Successful entrepreneurs who are introverts

There are many success stories of introverts owning mega-million dollar businesses and leading high profile careers.

Here are 5 introverts who have maintained their successful careers.

  1. Larry Page – Google co-founder.
  2. Bill Gates – Founder of Microsoft.
  3. Warren Buffet – Founder and CEO of Berkshire Hathaway.
  4. Mark Zuckerberg – Facebook founder.
  5. Elon Musk – Co-founder and CEO at Tesla and SpaceX.
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3 Tips to build a unique personal brand for an introvert

Introverts can be as social and assertive as extroverts. Although introverts are shy and like to be alone, that because they just need to recharge as large social settings can overwhelm them.

Introverts are shy and having an issue with putting themselves in the public and that can make it hards for them to market their good ideas.

If you consider yourself as an introvert, here are 3 tips to build your unique personal brand.

1. Hyperfocus on your plan

Introverts actually have great leadership qualities and many of them possess strengths very well. They also have skills in analytical, critical thinking, problem-solving, great listening, and cultivation of authentic relationships.

Some people may not believe in your plan, concept or ideas but it doesn’t mean your plan is impossible. What others think may cause your anxieties. It is hard to please everyone even your best friends or family. It’s pretty harder to please strangers.

Instead of trying to impress everyone, try to hyper-focus on your plan, concept and ideas. Use your skills and abilities that can produce results in your success.

2. Online is your stage.

Building a unique personal brand is based on the relevancy and quality of content created and shared. It also depends on the frequency and reaches of your content. Ultimately, building a unique personal brand takes dedication and energy. As an introvert, learn where you get your energy and channel it towards building your unique personal brand.

You know that online marketing and the internet are comprehensive tools in marketing and business. To have your words heard, create a blog and writing contents often then share it on social media networks in order to reach as many people in your niche as possible. Using digital marketing like social media marketing, content marketing, SEO, and implement new technologies to your advantage.

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3. Networking is your opportunities

Networking allows you to interact with individuals who have the same interest in your niche. Look for opportunities to join the events that give you a chance to connect with those professionals in your industry and create meaningful one on one relationship. This way you feel more comfortable to voice your unique brand to be heard meanwhile you also benefit in listening to other ideas and opinions.

When attending the events try to focus on just a few key people. Keep in connection with them after the events, exchange your thoughts when appropriate. build up your networking and contribute to the communities as much as you can.


If you’re an introvert and think it impossible to be your own boss or build a personal brand and be a successful entrepreneur then just go to find your dream job and check out this job interview guide for an introvert. Good luck!


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